Promotional Printing
Promotional Printing
The promotional printing has been a product of advertising for at least 3 decades. The advances in the pad printing technology has made promotional products affordable, fun and practical. There is almost nothing which cannot be printed on. Any shape, colour and most of the standard materials are suitable for this printing method. This means that almost anything can undergo a promotional printing.
Popular Promotional Printing Services
The most popular promotional printing services are:
- Promotional printing for bags
- Promotional printing for pens and other stationary items
- Promotional printing for cups and other drinkware
- Promotional printing for desktop
- Promotional printing for umbrellas
Promotional Printing Guide
The best product to print on is one which lasts long and is practical.
Remember, promotional printing is to advertise you and your business.
Whatever the practical role is for the promotional product, the main idea behind the custom print is the lasting impression.
Thus, keep it simple and useful.
The promotional printing for pens is great but if you cannot buy refills the product will eventually end up in the bin.
The cheap pens are ok for large campaigns.
For more valued individuals you should aim at an expensive item.
Thus, the high-influence customer will unlikely throw away a $15 metal pen.
Cups are the ideal promotional printing product.
They should be designed for the office rather than for home.
You should avoid putting just the logo on a printed cups.
Some "golden thought" or a funny remark will enhance the need for the client to keep the product.
Ceramic cups with a custom promotional message can cost $7 a piece for the quantity of 100.
The plastic and metal travel mugs with the promotional printing can reach $10 per unit for the order of 100.
Promotional Printing Services to Avoid
I would avoid beer glasses and fancy stainless steel products.
These items do look great with the promotional messages but are not for the everyday use.
What's more, the promotional printing of these objects often costs the same or more than for the good quality coffee mugs.
Thus, the practicality and the everyday exposure to the public is the main goal for the fuss.
One thing which you must avoid are promotional watches and jewelry.
It is very unlikely that you will have a budget to spend $46 per watch for mass advertising campaigns.
At the same time the valued customers will seldom wear items which are well below their financial ability.
You could offer your staff to purchase some of those promotional printing items.
However, business shirts, jackets and belts are suitable because these are functional products.
Watches, jewelry and trail torches are impractical and staff members will unlikely invest into these objects.
Promotional Printing Prices
Generally, more you order less you pay for the promotional printing items.
For large campaigns you should aim at inexpensive items.
For low quantities you can tap into more dearer products.
Not all promotional printing is dedicated for give-away.
A lot of businesses ask their staff members to purchase company's logo-printed shirts and jackets.
However, the excessive price cannot be put on these products (in fact, workers can refuse to purchase very expensive items).
You seldom provide the product for the promotional printing.
The pad printing substrate is selected by the printing company.
Thus, the price includes the print, the design and the actual product.
For jackets and business shirts you can pay $35-$45 per item when ordering 25 or less.
1000 custom printed pens will cost around $600.
The same applies to tote bags.
Both pens and bags will not be of the prime quality but sufficiently presentable.
The similar pricing is also for tiny sharpeners.
Cups and mugs are the most efficient promotional printing products.
They can cost anything between $7-$10 per item for the quantity of 100.
The "leisureware" is also increasingly popular.
Golf balls can be purchased with the custom logo for $9 a piece.
The beach balls are cheaper.
For large printed balls you pay around $6 for the order of 100 or less.
Promotional Printing Companies
Pad printing and promotional printing companies provide the promotional printing service. Prime Promotional Product, PackMark Australia, JEM Promotional Products and Kings Specialty Print are reliable and cost effective businesses in Australia. You can also try the online-overseas competitors.