Catalog Printing

Catalog printing is much like printing a booklet. To advertise high price products, you should aim to use a high density paper. The density of 230gsm or more are applicable for quality catalogues. For competitive, high value products like cars the catalog printing requires a paper density of 300gsm or more. Catalog printing is different from printing flyers and pamphlets. Apart from the format, quality and the type of the print you also require number of pages.

The Paper Format for Catalog Printing

Same as in the case of pamphlets and flyers, catalog printing can be ordered on any format. Most printing companies will print catalogues and booklets on A3, A4, A5, DL and A6 formats. The paper dimensions which are smaller then the A6 format are impractical for most catalogues printing (unless, you are making a manual for ants). For most applications, A4 is a decent size.

The Paper Quality for Catalog Printing

As with flyers and pamphlets, you can have any paper density for your catalogue. Most printing companies offer 130gsm or 150gsm as the starting point. For good quality products you should use the 230gsm gloss paper. For an average quality of the catalog printing, the 150gsm gloss paper is sufficient. Also, it is not unprofessional to order catalogues from a good quality recycled paper. However, savings are not substantial if you decide to "go green".

Catalog Printing Prices

500 copies of a catalogue which includes:

• 10 pages
• 1 design
• A5 page format
• 150qsm gloss quality pages

costs around $900.

The same product, in the quantity of 2000 copies, costs only $200 more. However, you have to shop around. The above prices were quoted from the "TheOnlinePrinter". The "CMYK Colour Online" provides similar catalog printing for as little as $670 per 500 copies. Additional costs will apply for a better cover or more secure binding.