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Business Printing
Printing is the process to reproduce a text or an image. There are various media to perform this task. The most common items needed for the printing services is an ink, paper and some kind of a template. Essentially, this is the setup which has been used in the business printing since 1436 in Europe and many years earlier in China. Toaday, business printers in Australia use computerised technologies which allow for amazing flexibilities.
Business Printing Techniques
There are many business printing techniques. However, only 2 are the most widely used in the printing business:
- Offset Press Printing Services
- Gravure Printing Services
Others include:
- Flexography - this method uses a printing for business, where companies need labels and packaging.
- Inkjet printing - many business printers use this method for low volume projects and printing the mailing addresses.
- Laser printing - business printers and other companies employ this method for low volume jobs. This includes coupons, letters and even tiles.
- Pad printing - this is a printing for a business which requires unusual designs. For example, 3D printing surfaces usually employ this method.
- Relieve print - a more expensive business printing setup. It is used to print catalogues.
- Screen-printing - this method prints T-shirts and tiles.
- Digital printing - here, the digital technology directly transfers ink onto the substrate using an electrical charge. The digital printing is still too expensive for large scale business applications.
Printing Products and Printing Services
Today, the advances in the printing technology allow for customisation like never before. What's more, these printing services are affordable for smaller businesses and even individuals. Most business printers offer:
- Printing business cards
- Brochure printing
- Printing cards
- Catalog printing
- Calendar printing
- Book printing
- Printing stationary
More specialised printing companies may provide services such as:
- CD print services
- Menu printing
- Art print services
- Balloon printing
- Invitation print services
As with other production industries, more you order the higher discount you get. However, you should always reserve some common sense when deciding on the printing product. By designing your own business card and using only 3 colours you can save about 30% of the price. Thus, do you really need to have the elaborated graphics? For an artist and the graphic designer the cost of the extra "goodies" may be justified. However, the plumber can use a simple business card without damaging his reputation.